Peter Stephenson is a strategic planner and digital change management expert with experience driving organisational transformation across Australia, Asia Pacific, and global markets. He specialises in accelerating omnichannel marketing and integrating digital capabilities with innovative approaches to achieve commercial objectives in the biopharma sector. Peter led digital transformation programs for MSD, including five years heading Multichannel Marketing in Australia and 4.5 years as Asia Pacific Digital Transformation Lead. Since founding West 53rd St Digital in 2019, he has advised on omnichannel planning and customer experience strategies. A recognised thought leader, Peter has chaired industry summits, judged marketing excellence awards, and facilitated global webinars. His passion lies in leveraging data-driven insights and emerging technologies to enhance customer engagement and organisational performance.