Enhance your medical affairs expertise with our comprehensive online course on business acumen
In today’s rapidly evolving healthcare environment, Medical Affairs (MA) professionals must go beyond traditional scientific knowledge to understand the broader business context of their organisations.
Why enrol?
As the healthcare industry continues to evolve, the ability to integrate business acumen with scientific expertise becomes increasingly valuable. This course will enable you to understand the commercial landscape better, make informed decisions, and communicate the value of therapeutics effectively. Whether you're looking to advance in your current role or prepare for future leadership opportunities, this program offers essential skills to support your career development.
What will you gain?
-
Commercial Knowledge: Gain insight into the commercial landscape of the healthcare industry, understanding how MA fits into the overall business strategy.
- Reputation of Company/Industry: Understand the importance of corporate reputation and how MA activities influence stakeholder perceptions.
- Finance and Budgeting Skills: Develop a basic understanding of financial principles, budgeting, and resource allocation to support strategic decision-making.
- Data and Digital Technology Integration: Discover how digital tools and data analytics are revolutionising MA activities and boosting productivity.
- Role of Therapeutics in Improving Health Outcomes: Explore how therapeutics contribute to healthcare improvements and the value they deliver.
- Assessing and Presenting Product Value: Understand methods to evaluate and communicate the value of products effectively to stakeholders.
- Health Economic Submissions: Gain knowledge of health technology assessments (HTA) and how MA supports submissions to health authorities.
This program aims to bridge the gap between scientific expertise and business understanding, empowering Medical Affairs professionals to make strategic contributions that align with organisational goals and healthcare needs.
Take the next step in your professional development today.
Stay ahead in the dynamic world of Medical Affairs by enriching your understanding of business principles. Based on Domain 6 of the MAPA Working Group Competency Framework.
Enrol now and elevate your career in healthcare communication.
Modules
- Commercial Knowledge: Gain insight into the commercial landscape of the healthcare industry, understanding how MA fits into the overall business strategy.
- Reputation of Company/Industry: Understand the importance of corporate reputation and how MA activities influence stakeholder perceptions.
- Finance and Budgeting Skills: Develop a basic understanding of financial principles, budgeting, and resource allocation to support strategic decision-making.
- Data and Digital Technology Integration: Discover how digital tools and data analytics are revolutionising MA activities and boosting productivity.
- Role of Therapeutics in Improving Health Outcomes: Explore how therapeutics contribute to healthcare improvements and the value they deliver.
- Assessing and Presenting Product Value: Understand methods to evaluate and communicate the value of products effectively to stakeholders.
- Health Economic Submissions: Gain knowledge of health technology assessments (HTA) and how MA supports submissions to health authorities.
Learning outcomes
Upon completing the course, participants will be equipped to:
• Demonstrate a foundational awareness of the commercial functions and financial principles underpinning MA activities.
• Recognise how digital tools and data analytics are integrated into MA to boost efficiency and decision-making.
• Describe how therapeutics deliver value and positively impact health outcomes.
• Explain the basics of health technology assessment (HTA) and how MA contributes to successful HTA submissions.
Course delivery method
Online, on-demand learning. Participants may start at any time and complete the course at their own pace, within the specified course availability period.
Course pre-requisites
This course is targeted to:
- Healthcare Professionals, Researchers and Academics transitioning to industry roles.
- Pharmaceutical, Medtech, Biotech, including:
• Aspiring Medical Affairs professionals
• Medical Science Liaisons (MSLs)
• Medical Advisors/Managers and related roles
• Pharmaceutical Sales Teams and other industry roles looking to broaden their understanding of Medical Affairs
Additional course information
Participants who engage with at least 75% of the course will be eligible to receive a Certificate of Completion. Engagement with the course includes working through the online learning materials and activities.
At the end of the formal teaching period, participants will be asked to self-declare that they have met this requirement. The declaration will be available to complete via the course page for up to three months after the teaching period ends.
Course completion is confirmed through the self-declaration and supported by learner engagement data where required.
Aligned with the MAPA Working Group - Medical Affairs Competency Framework.
Domain 1: Scientific and Technical Knowledge
Domain 2: Evidence Generation
Domain 3: Compliance and Ethics
Domain 4: Leadership and Professionalism
Domain 5: Communication and Collaboration
Domain 6: Business Knowledge
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